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ecomagination is GE's commitment to imagine and build innovative solutions to today's environmental challenges while driving economic growth. GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.

Brent Dankesreither
Director, ecomagination, GE Australia/NZ

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Member News

General Electric named in world's top 10
24 February 2014

Fast Company names SBA Platinum Member General Electric one of the World’s Top 10 Most Innovative Companies in Energy during 2014. Read more...

GE's "Path to Prosperity Energy"
25 July 2013

GE's "Path to Prosperity Energy" feature covering innovation, technology and the importance of policy certainty for the renewable energy sector, has been released through major News Corporation print, broadcast and online outlets, including The Australian and Sky Business News, as well as via social media. Media exposure will continue over the coming weeks.

Major coverage includes a double-page feature in The Australian and a roundtable panel interview on Sky Business News.

The Australian ran a double page lift-out featuring the results of the survey and some strong messaging on GE's renewables position.

Sky Business News ran a roundtable panel interview on 24 July at 7.10am featuring Jason Willoughby and it is also scheduled to run again on Friday at the same time and then for the next two weeks on Monday, Wednesday and Friday at 7.10am.


Social media

GE confirms support for an ETS and renewable resources
3 May 2013

Following the recent collapse in Europe's carbon price, many Australian businesses have said they want Australia to fall into line with the global price as soon as possible, suggesting that a move that would lower their carbon costs more quickly. In a media statement this week, GE's Director of ecomagination, Ben Waters reiterated GE's position of supporting an early transition to an ETS, along with a mix of energy insfrastructure, including renewable resources.

"GE has long been supportive of an early transition to an ETS under which the emissions cap determines the price," Mr Waters said.

"Australia's ETS should have an ambitious emissions reduction goal towards the higher end of the bipartisan target range of reducing greenhouse gas emissions by 5 to 25% below 2000 levels by 2020.

Our research shows that a broad, economy-wide market-based mechanism, supported by complementary measures like the Renewable Energy Target, Australian Renewable Energy Agency and the Clean Technology Program, is the most cost-effective means of abatement. Australia's policy settings are attracting international investment in clean technologies.

"GE believes Australia needs a mix of energy infrastructure to meet both demand and carbon-reduction commitments GE invests in all areas of the energy industry - including renewable resources such as wind and solar; biogas and alternative fuels; and natural gas," Ben Waters said.

SBA member companies among large business urging the EU to review ETS
15 April 2013

GE and SITA are among a group of influential businesses and investors that have urged the EU to revive its flagging emissions trading scheme (ETS), ahead of a key vote in the European parliament on 16 April.

General Electric, Shell, Kingfisher, Unilever and EDF were among more than 30 large companies to call for reforms that would raise carbon prices and restore confidence in the scheme, which is meant to cut the EU's carbon output.

And according to French-Belgian utility GDF Suez, the parent company of SITA Australia, a failure to set aside at least 1.2bn carbon allowances from the third phase of the EU ETS will lead to a final collapse of the market and a multiplication of ad hoc national measures. Read more...

GE Supports Carbon Pricing - and other businesses do too

GE's chief executive and global chairman Jeff Immelt supports carbon pricing in Australia, saying it is a policy that lets the market work and doesn't pick technology winners #IndustrialInternet.

The carbon price is gathering support from business people around Australia, as they find that it has already had a "positive" effect on their businesses, as shown in this recent article in Queensland's Beaudesert Times.

20 March 2013

GE awards leading innovators in clean energy technology

Five homegrown low-carbon innovations have been announced winners of GE's first ever ecomagination Challenge in Australia and New Zealand. Read more...

11 February 2013

Masters in Energy Management
One of GE's innovative partners, the Institute of Sustainable Development and Architecture (ISDA) at Bond University in Queensland have structured a Masters in Energy Management (MEM), which provides unique, interdisciplinary training in energy management.

With a lot of the core content provided by Dartmouth in the US, ISDA's MEM commences in September 2013 and will cover various subject areas including energy conservation and utilisation, economics, environmental management and climate change, project management and project finance, and risk and uncertainty.

20 January 2013

GE Global Innovation Survey
Leaders Feeling Effects of Innovation Vertigo

GE have just released their latest Global Innovation Barometer survey and they are strongly detecting "Innovation Vertigo" from the survey conducted through more than 3,000 senior business executives in 25 countries.

This 'dizziness' for many is being caused by a growing unease with the continuing changing dynamics of today's business landscape and uncertainty over the path forward. This is forcing leaders to think differently about how they will achieve growth. The good news though is it does seems that many are beginning to embrace this complexity by exploring new and sometimes unexpected opportunities to innovate.

According to Beth Comstock, the senior vice president and chief marketing officer of GE, 'leaders are betting big on more unconventional approaches to innovation to unlock growth". It seems GE are trying to stay ahead of the pack in unlocking innovation by exploring different markets, partnership structures and business models. Big data is accelerating up the inside as we have seen both GE and P&G, placing increasing emphasis on this, as a potential source of innovation insight they feel is presently missing.

The most important point comes back to these tensions or vertigo being felt, that are showing through in this report, between the desire for globalisation and protectionist temptations organisations sometimes tend to favour. It seems as our leaders are being pushed outside their comfort zones they are having this uneasiness with the pace of change and confusion over the best path forward.

The report is available at

Sustainable Business Australia supports innovative industries and new jobs for green economies
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